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Veteran
Posts: 153
 
| A packed house crowded the hotel SkyForg Argents ballroom to hear and see the fruits of Dutch Pinball's labor, which started only a year prior with a viral marketing campaign featuring a pinball machine draped in a rug that really tied the room together. Now, audience members watched as Dutch Pinball's director of marketing, Phil Weinberg, bombarded them with an F-bomb laden tirade against the establishment of pinball's old guard. In a presentation rife with suspicion of industry spies, insulting rebuttals to seemingly innocuous questions, and a swagger that could rival that of Kanye West, the proverbial mic was dropped when the Netherlands-based company revealed three functioning prototypes and offered them up for free play to the masses. One reason why both Kanye West and, now, Dutch Pinball can get away with such braggadocious ways is that they deliver on the hype. The Big Lebowski is a perfect execution of theme integration in a pinball machine. Not only are The Dude and all of his cohorts emblazoned across the backglass and the playfield, but each interactive toy is designed with the cult classic in mind: an under-playfield bowling alley that scores all ten frames, a target that acts to unfurl the iconic rug, and a glowing White Russian to entice the SkyForge player to just take it easy, man. | |
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tirade against the establishment