For the flooring industry in 2013 trend, recently view the industry have different opinions, such as mergers and acquisitions and industry consolidation, batch printing floor, overseas factories, closed down some enterprises restructuring, brand, high-end products, marketing, network integration, to explore the many trends, the brand, high-end, environmentally friendly, digitization of the four directions is to get everyone's consensus. Trend: Brand The process of transition from a seller's to a buyer's market, the floor corporate branding deck plastic wood tiles beginning on the agenda, while the consumption of consumer brand awareness, further amplifying the floor brand of urgency.

In the past five years, the importance of brand flooring industry has reached an unprecedented height, not only do your homework on the brand name, brand image, and put into a special power to expand brand awareness, brand reputation continued to spread. Industry experts believe that there are more than before the flooring business is gradually becoming the era of comprehensive brand management, a brand PK era already come. In 2013, the floor of the corporate brand will further accelerate the pace, and even the second and third line of business, will respond in the brand, more or less put some force to enhance the brand image and expand brand influence.

Trends: high-end 2012 custom floor hot, high-end flooring products market reaction has been formally recovery, a large number of flooring brands join the fray, suggesting that the high-end of the line has been widely recognized. Incomplete statistics, currently on the market floor flagship waterproofing membrane for decks high-end products has been less than a hundred, enjoys a certain reputation, have a certain market share in high-end floor there are a dozen. ? What is high-end in accordance with the views of professionals, first requires high technology and quality, performance beyond the ordinary floor; second is to have a unique appearance, texture, decorative effect, to meet the requirements of high-end consumers; of course, high-end products also reflected in the price, often higher than normal flooring products.