Mud can paint the walls, wooden floors ...... plastic can be made with the spread of low-carbon environmental protection concept, in recent years, diatomaceous earth, plastic and other materials on the floor, paint, decoration materials and other new foot line competing market. Through large-scale application of environmentally friendly materials, it is currently a "plastic wood" new energy-saving interior decorating material fashion being quietly. It is understood that the new decorative materials not only comply with environmental trends, more policy support, will become the rookie decoration materials market, and the new concept, the channel is weak, the price is high, it is difficult to promote new Shicai recent development bottleneck.

New Shicai competing Listed

It is reported, interior decoration materials needed to make more surface decoration materials and wall decoration materials mainly decorative materials, mostly ceramic tile floor and wooden flooring, wall decoration materials are water-based paint and wallpaper. With the increasing popularity of product homogeneity and concept of energy saving, new materials decoration materials began to emerge. Following the 2008 liquid wallpaper as a wall material market upstart, this year a number of diatom mud brands vied for Guangzhou, the major home stores. Recently, Guangzhou is listed on the plastic flooring, marble and other plastic products, new home decoration materials market in Guangzhou has become a landscape.

Since May this year, in wall decoration field, Guangzhou set off a diatom mud fever, spring Camry, Lan Wei, Otsu mud and other brands have vied for Guangzhou, JSWB, high-ranking German-American Pearl River New City store, the Jockey Club home and other high-end stores out a number of diatom mud wall material stores, Guangzhou has become the new face of the home market. It is understood that sedimentary diatomaceous earth as a material of the new wall material, due to the strong sense of art, regulate humidity, acoustic noise reduction, sought after by the market.

Compared to wall coverings, floor decoration materials in the material innovation is not far behind. Guangzhou recently introduced foreign building materials to PVC plastic foam board as a base material wooden floor, marble, wall panels and other products. The company's marketing director Heng introduction, these categories of products are in PVC-Foam substrate, waterproof, fire retardant, pest control, vibration, etc., not only save wood, but also recovery and recycling.

Preheat market policy support

Why decorative building materials companies began to get together and develop new materials? How to market space and the prospect of new decorating material? Vice president of Guangdong Provincial Building Material Industry Association, Chen ring, said support about the new trim competing listed and environmental trends and guide national policy. Tile, paint industry itself is high pollution, high energy consumption industries, since 2001, the state attaches great importance to the development of new green building materials to promote, also launched in 2008 a number of regulations for energy conservation, green building materials for the positive development businesses have tax breaks and financial support.

In addition, a huge market space is to attract enterprises to actively develop new trim motivation. Reporters learned that, at present, plastic building materials has developed into the second largest pillar industry of China's plastics industry, with an annual growth rate of over 15%. The next 10 years, the country is expected to add 30 billion square meters building area, if all of these buildings to achieve energy savings of 50% on the existing basis, China's energy-efficient buildings with a total area will reach 15 billion square meters, the market capacity of up to several trillion yuan, providing a huge space for the development of new environment-friendly decorative materials. Through large-scale application of environmentally friendly materials, it is currently a "plastic wood" interior decoration materials saving revolution is quietly.

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