A brand, if covering more than one category of products, will reduce consumer awareness. Third, the marketing focus. A brand product, even if specially developed bamboo flooring, may also be derived from many series of products. Do not try to make these products across the board flowering, what are the best-selling series. Enterprises should focus on one or two products selected, go all out to make this single product sales champion. Fourth, advertising focus. Keep in mind most is least in the advertising appeals, what is said, can only wooding colour for plastic result in animated conversation, a mess. Unite all forces, to maintain a sound, for the ultimate when it comes to a point. Fifth, the target customer focus. Bamboo flooring belongs to building materials, building materials sales channels in general, there are two, namely industry channels and retail channels, industry channel is generally embodied by buy, buy customers into decoration companies, real estate development companies and large customers directly.

Family-oriented retail customers directly. Therefore, prior to operation of the market, must be clear to your target customers, do not attempt to take-all. Sixth, the channel focus. Focus sales channels: the choice of sales channels, depending on the type of target customers. Focus communication channels: channels of communication must be designed and target customers is closely related to life. Seventh, to find a focus for the brand concept. This concept may come from the macro focus history, location, scale, professional level such as; possible from the product itself, such as raw materials, technologies, processes, functions, appearance, shape, color, packaging; consumers as possible from the target area, age, sex, occupation, social role, income, ideology, values, emotions; may use state from such occasions, the timing, feel, etc., are likely to become the focus of any concept, to multi-angle, multi-channel to find focus concept.

No matter from which point of view, the focus of the concept must also meet the following four principles: the principle is simple, the more simple, the more simple, the more intense the better; value principle, there must be attractive enough value that allows consumers to resonate; segmentation principles , the brand, it must be not to get consumer 1200sq feet wood plank siding awareness and recognition, can differentiate, exclusion, barrier, restrict competition; supports the principle of enterprises, must be qualified and have the resources to support the concept of the establishment, determination, patient long-term investment in this concept. When this concept condensed into focus when it has the ability, through the barriers established competitors, in-depth consumer hearts, become synonymous with a product-related. Brand building is a systematic project, not paper. No matter how difficult, for those interested in bamboo flooring market has been as enterprises, high aspirations.