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Here’s a perfect example Nike Air Zoom Pegasus 32 Hombre of how such long tail keywords would prove more effective in content creation, ranking and online marketing.
Let’s say you wanted to create a website or blog in the financial or personal loan space. This is an extremely competitive space and if you were to try and rank for something like “credit cards” or “car title loans“, it Adidas Yeezy Boost 350 Femme would simply be way too competitive. Even if you wanted to pay to rank for these terms, you would be looking at several dollars per click. Instead, a better approach would be to either target a local audience or go with a long tail approach such as “best credit cards for bonus rewards” or “where to find car loan titles in new jersey”.Nike Air Max 95 Hombre Not only will either scenario help you rank higher in the search results, it will also allow you to know exactly what your audience is looking for as well.
In the infographic screenshot below you can see a typical scenario of what a long tail keyword looks like in reference to search demand and other top ranking keywords. You will also Nike Air Max Sequent 2 Heren notice that 70% of all search traffic is based on long tail keywords, versus “fat head” and “chunky middle” keywords that many people focus too much attention on.In Nike Air Huarache Damen the big scheme of themes, more people are now using long tail keywords in their online searches versus using generic one or two-word keywords. The reason for this is that not only are people getting smarter and more precise about what they are looking for, but Google is also getting better on delivering the best content for such search Adidas Ultra Boost Mujer results as well. This also means that ranking potential and conversion rates are much easier to improve when using long tail keywords.
HitTail points this out in the infographic screenshot below when they state “Pages optimized for long-tail keywords move up 11 positions on average, compared to just 5 positions for head (generic) Nike Air Pegasus 89 Hombre keywords.” and they also report “Conversion rates for long-tail keywords are 2.5 times higher than head (generic) keywords” — which makes perfect sense. |
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